JULIAN LEE | SALES of Australia's leading tea brand, Lipton Quality Black, have climbed faster than the market since the decision to use tea from sustainable plantations. Read more here.
About Us
- Green Team is a communications agency that awakens brands, positioning them for success in a world that demands responsible business. Since 1993, we have been studying the Awakening Consumer, a powerful and growing group of influencers who are advancing the sustainability movement.
- To learn more about our process and to see our work click here.
GT Melbourne launch!
- Take Melbourne's hippest cultural district, add a balmy summer's eve, fine local food and wines, and a gathering of creative souls... and what do you have? The launch of Green Team's cool new Oliver Lane office, shared with design house Envelope Group...
Green Team Australia Launch Photos
- Well, of course the drinks had to be green, so we settled on Mojitos – perfect for the warm evening. Hobart may be one step short of Antarctica, but we’re the food capital... so we fed our guests on Smoked Dover Salmon, Barilla Bay Oysters, Tempura Huon Valley Mushrooms and spoonfuls of Chicken Jungle Curry – all in the beautiful Henry Jones Art Hotel, one of Tasmania’s entrepreneurial landmarks. A century ago it was the hub of the bottling and preserving industry when Tasmania’s major export was fruit. Now it’s Hobart’s favourite hotel, right on the waterfront.
Bruny Island Cruises wins Australian Tourism Award
Green Team client, Tasmanian eco-cruising pioneer Rob Pennicott and his team continue to win major awards on the national stage – at this year's Australian Tourism Awards, Rob’s Bruny Island Cruises won Australia's Best Ecotourism Award.
After sweeping success in the Tasmanian awards leading up to the Australian finals, Rob says “It’s a huge thrill to get national recognition like this, and a wonderful acknowledgment of all the people who work so hard to make our business a success. Since we started back in 1999, it’s been a total team effort, all the way – without our skippers, bus drivers, catering staff, deckhands, finance, marketing and promotion staff – not to mention all our partners and business colleagues in the Tasmanian tourism industry – none of these awards would ever be won.”
Bruny Island Cruises began when Rob, a professional fisherman, realised that the spectacular coastline where he made his living was a secret that most people never discovered.“I used to take friends and visitors to Tassie along the South Bruny coast and it blew them away,” Rob says. “So I started the eco-cruising business to share the wonders of the region. In our first season we carried just a few hundred people – last year we took more than 26,000 guests to see pods of dolphins, fur seals, migrating whales, sea eagles, albatrosses, deep sea caves and huge sea cliffs.”
Rob’s custom-built yellow boats are designed to handle the sea conditions of Storm Bay and the Southern Ocean in comfort and safety. They can get close to crags, caves, coastal landscapes and wildlife, giving passengers an authentic and unforgettable eco-tourism experience.
There’s a strong environmental commitment behind the Pennicott family’s business.
“We are committed to sustainable operations, with minimal impact on the natural environment where our cruises operate,” Rob says. “We do this in a variety of ways. We offset our greenhouse emissions through Greening Australia’s carbon-offset programs; and we are Ecotourism Certified and a Green Globe Lite operator, achieving significantly above best practice levels for all indicators.”
The Pennicott’s also have a deep conviction about passing on benefits to the local community. As Bruny Island residents, Rob and his family share their success with fellow islanders through the generation of significant regional employment, as well as direct support and sponsorship of local schools, organisations and community groups.
“We also feel privileged to be able to continue our support for the Tasmanian Coast Conservation Fund, which we established in partnership with WILDCARE and Tasmania’s Parks and Wildlife Service,” Rob says. “A proportion of our profits goes directly to this fund, to assist Parks and Wildlife in their programs of coastal conservation.”
To date, the Pennicott’s have donated $65,000 to the fund – one important initiative under way is a program to eradicate feral cats on Tasman Island, to protect colonies of land-nesting seabirds.”
As well as the Bruny Island eco-cruise – which Travel and Leisure magazine has named as one of ‘The Greatest 100 Trips in the World – Pennicott Wilderness Journeys also runs Tasman Island Cruises along the dramatic coastline between Port Arthur and Eaglehawk Neck.
Pennicott Wilderness Journeys judged Best Eco-Experience.
Having recently renamed and refreshed the Brand and Communications for this wonderful experience, Green Team salutes Pennicott Wilderness Journeys' Marketing Manager Trina Mangels, eco-cruising pioneer Rob Pennicott and the Team.
The wins keep coming for Tasmanian eco-cruising pioneer Rob Pennicott and his team at Bruny Island Cruises. Already an icon among Tasmanian visitor experiences, the cruise along the remote and spectacular coastline of South Bruny Island won all three categories entered in the 2009 Tasmanian Tourism Awards.
“We were very excited to be named Best Tasmanian Attraction and Best Ecotourism, as well as winning the Qantas Award for Excellence in Sustainable Tourism,” Rob says. “Each of the awards is important to us for different reasons and it’s a great thrill to be acknowledged across a wide variety of criteria.”
The Best Tasmanian Attraction award follows on success in the same category in 2006 and 2008. It recognises the significance of Bruny Island Cruises in raising the profile of Bruny Island, south-east of Tasmania’s capital city of Hobart, as a key destination for local and interstate visitors, along with increasing numbers of international visitors to Tasmania. The ecocruise has been featured in travel media around the globe, including recognition by the prestigious Travel & Leisure Magazine 2008 yearbook as ‘One of the Greatest 100 Trips of the World.’
Also a winner of Best Ecotourism in 2006, this award acknowledges the passion and energy that the Pennicott Wilderness Journeys team puts into the delivery of an outstanding environmental experience. Cruising beneath some of the tallest sea cliffs in the southern hemisphere, pausing frequently to observe the natural wonders and wildlife of the coast and giving visitors personal encounters with marine mammals and birds, Bruny Island Cruises puts people close to nature in a way that only authentic ecotourism products can.
Rob Pennicott is delighted to have won the Qantas Award for Excellence in Sustainable Tourism.
“From the start, we’ve had a clear focus on sustainability and ecologically-responsible operation,” he says. “It shows in our commitment to reducing our environmental impact, conserving the region’s natural resources and benefiting local communities through direct donations, support for local suppliers and employment opportunities for local people.”
Pennicott Wilderness Journeys donates a percentage of profits to the Tasmanian Coast Conservation Fund, which Rob and his family established to support a range of important conservation projects. The business offsets all its greenhouse emissions through Greening Australia and has achieved Ecotourism Accreditation and Green Globe Lite Accreditation, recording above best-practice results for all sustainability indicators such as fuel, energy, water usage and minimal waste creation.
What’s next for Bruny Island Cruises? Apart from a busy season on the water, it’s on to the Australian Tourism Awards next February, where Pennicott Wilderness Journeys now has three categories to contest – and three chances to win.
“Whatever the result, it’s great to be able to highlight one of Tasmania’s best visitor experiences on the national stage,” Rob says.
